School of Art, School of Science, School of Graduate Studies, School of Ministry
Avalon University
Bachelor of Business Administration (BBA)
Program Structure & Course Outline
Year 1: Foundation Year
Semester 1
• BUS101 – Introduction to Business
• ACC101 – Principles of Accounting I
• ECO101 – Microeconomics
• MTH101 – College Algebra
• ENG101 – English Composition I
Semester 2
• ACC102 – Principles of Accounting II
• ECO102 – Macroeconomics
• STA101 – Business Statistics
• BUS102 – Business Communication
• ENG102 – English Composition II
Year 2: Core Business Studies
Semester 3
• FIN201 – Financial Management
• MKT201 – Marketing Principles
• MIS201 – Management Information Systems
• LAW201 – Business Law
• MGT201 – Organizational Behavior
Semester 4
• OPM202 – Operations Management
• HRM202 – Human Resource Management
• INT202 – International Business
• ETH202 – Business Ethics
• BAN202 – Business Analytics
Specialization Tracks
Management Track
Year 3: Specialization in Management
Semester 5
• STM301 – Strategic Management
• MGT305 – Leadership and Change Management
• MGT306 – Decision Making & Problem Solving
• INT301 – Internship I
Semester 6
• BRM302 – Business Research Methods
• INT302 – Internship II
• MGT307 – Corporate Governance
• MGT308 – Project Management
Year 4: Capstone & Advanced Management
Semester 7
• CAP401 – Capstone Project I
• PDS401 – Professional Development Seminar
• MGT401 – Innovation and Entrepreneurship
Semester 8
• CAP402 – Capstone Project II (Research Project)
• RWD403 – Research Writing and Data Presentation
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Marketing Track
Year 3: Marketing Management Specialization
Semester 5
• STM301 – Strategic Management
• MKT305 – Digital Marketing
• MKT306 – Consumer Behavior
• INT301 – Internship I
Semester 6
• BRM302 – Business Research Methods
• INT302 – Internship II
• MKT307 – Advertising and Sales Promotion
• MKT308 – Brand Management
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Year 4: Capstone & Advanced Marketing
Semester 7
• CAP401 – Capstone Project I
• PDS401 – Professional Development Seminar
• MKT401 – Marketing Strategy
Semester 8
• RWD403 – Research Writing and Data Presentation
• CAP402 – Capstone Project II (Research Project)